Brand Design & Branding

Dentistry combines science and art to create to create healthy and beautiful smiles

Desaﬁo: Visual implementation for a new brand in a market with competition and established market niches.

Solution: Create a modern identity that seeks to converge with the target audience through the essence of the
dental team; friendly, happy and always with a smile on their face.

The idea behind the logo

During the first processes that we carry out starting from the main one, the "Brief" or document where a diversity of information that will be necessary for the creation of the brand is captured; we identify certain patterns that can be represented in the proposals that we make.

In this case we chose a material element of easy identiﬁcation such as the tooth.

Then we choose an emotional element to be represented, in this case happiness in the smile.

Finally we have a ﬁxed element which would be the letter D, being the initial of the name for the brand; it would be called "Dentiq".

Choice of colors

With the selection of colors, even though they belong to the same cold spectrum of tones, the subtle contrast and accompaniment they generate were part of his decision.